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Covid has increased the usage of multisided digital platforms. For companies, this has become a business opportunity. Data usage on platforms requires that platform companies co-create services for common customers. In this case, the target is not to make the same value proposition but rather to use the resources such as data, knowledge, technology, or institutions in a complementary manner. Platforms are characterized as a combination of hardware and software including standards, interfaces, and rules making it possible for different ecosystem players to complement and interact in the ecosystem. Current ecosystems include several platforms that do not work without resource integration. The purpose of this study is to increase understanding what do we mean by resource complementarity in service ecosystems.

This study was done via an in-depth qualitative case study in which a health service ecosystem co-creating technological surgery innovation was used as a unit of analysis.

The authors’ findings suggest that key resource capabilities, to enable complementarity in service ecosystems, are motivation, knowledge, skills, data and complementary designed technology components.

The authors’ study increases theoretical understanding of what does one mean by construct of resource complementarity.

From a managerial perspective, it is shown that organizations need to develop adaptive capabilities to utilize internal and external competencies and resources and enable co-creative processes within the service ecosystem.

Very few empirical studies in the marketing literature have focused on multi-sided digital platforms and their resource complementarity in the data-driven healthcare ecosystem settings.

This paper aims to focus on the influences of the COVID-19 pandemic on business-to-business (B2B) firms’ relationship initiation and customer relationship management in an under-explored and unique context of high-tech industrial microenterprises. The authors analyze the challenges posed by the COVID-19 pandemic in the specific context of B2B relationship initiation and customer relationship management dynamics by examining Finnish B2B industrial microenterprises.

The paper uses exploratory in-depth case studies undertaken in three Finnish industrial microenterprises to analyze the influences of the COVID-19 pandemic on their new business relationship initiation and relationship management with the current customers.

The case firms quickly adjusted to the “new normal” and used a number of technological resources, including online meetings and three-dimensional demonstrations, among others. A key reason for this quick adjustment was them being microenterprises. However, despite this, lack of access to customer sites remained a hindrance as their products need to fit certain production processes, which cannot be done without physical visits. Furthermore, the development of trust with new customers, especially those based in emerging markets, was challenging due to the lack of physical meetings and site visits.

The research highlights the challenges posed by the COVID-19 pandemic to B2B relationships and gives an account of the changing dynamics of relationship initiation and customer relationship management amid technological and societal disruptions. It also highlights the continued role of personal relationships and psychical meetings in such relationships. As such, the research informs B2B research that examines the role of personal relationships in B2B marketing.

The study offers industrial microenterprise executives insights into how to face and tackle COVID-19 driven challenges in B2B customer relationship management and how to integrate technological tools in relationship management practices while understanding where face-to-face meetings are indispensable.

The study demonstrates areas in which virtual tools can and cannot be substitutes for conventional means of B2B relationship initiation and customer relationship management across developed and emerging markets. It also highlights the specificities of industrial microenterprises and their business development and customer relationship management dynamics mechanisms, a research area that has been rather ignored by prior studies.

This paper examines the role of export intermediaries in the internationalization of small and medium sized companies in Finland. The empirical study focuses on small Finnish food companies that export to German and Chinese markets.

The research method of this study is qualitative. Data is collected through semi-structured interviews with six respondents presenting exporting companies and export consultants.

The paper provides an empirical contribution to the food internationalization debate. First, the paper discusses the definitions of export intermediaries and their role in export based on the literature. Second, by examining how Finnish food companies experience the role of export intermediaries, the paper contributes to the current discussion on internationalization modes. The empirical results highlight that export companies need transaction-creating services from intermediaries especially when entering physically and culturally distant markets like China.

Limitations of the research generally relate to the use of a small case sample.

The paper holds a number of relevant insights for food companies seeking to enter to German and Chinese markets. Identifying the export services needed by small food companies might help export intermediaries and public policy agencies to better focus their supporting initiatives.

The findings add to the current body of knowledge on the key influence on internationalization modes within the food sector.

Although entrepreneurial capacity building is a keenly debated topic in migration and diaspora research, the concept of female entrepreneurial capacity and the framing of highly skilled migrant women has remained underexamined. This chapter, therefore, addresses knowledge gaps related to migrant women entrepreneurs (MWEs) by focusing on the entrepreneurial experiences of highly skilled female migrants from both developed and developing countries. Specifically, we turn the ‘disadvantage’ lens towards migrant women’s inherent entrepreneurial dimension, an issue that deserves greater research attention, linking migrant women and their entrepreneurship to the entrepreneurial host context and business environment. Building on rich qualitative data collected via six semi-structured interviews with MWEs based in Finland, we also make practical suggestions for how MWEs can best engage with their entrepreneurial ecosystem as well as suggestions to policy-makers regarding how to improve gender awareness and migrant inclusivity aspects of entrepreneurial ecosystems.

Building on the dynamic resource-based view, this paper suggests that increasing market dynamism and continued resource evolution contribute to the development of temporary competitive advantages utilized in the internationalization of high-technology firms. All competitive advantages needed for internationalization can first be seen as temporary by nature, and it is the outcome of managerial selection and competition, conditioned by the determinants of market dynamism and resource evolution that some resources and advantages may become sustainable. Using a case study approach, this paper suggests that sustainable competitive advantages for internationalization emerge from the temporary advantages through a life cycle as the effects of market dynamism and resource evolution decrease, or their determinants lose relevance in the international markets. The paper aims to contribute to the theoretical discussion concerning the nature and consequences of managing temporary competitive advantages and the internationalization processes.

This paper explores the transformation of international business models in the context of international ICT businesses where cloud computing has triggered a major paradigm change in the way software and hardware related services are offered to international customers.

Through comparative analysis of two cases, this paper examines the business model transformation processes in the cloud computing context.

The key challenges of the case companies were related to business model transformation as cloud computing was triggering a change in most of the business model elements.

There is a need to define the concept of business model in a way that suits the cloud and internationalization.